Audio streaming
Game platforms
Video streaming
Podcast platforms
News platforms
Game platforms
Video streaming
Podcast platforms
Understand the true impact of advertising and how it affects the way consumers recognize, perceive and behave towards a brand.
Relevant Metrics for Brands
Get deeper insight beyond clicks & response measurement, improve learnings & performance with creative evaluation
Premium Value Positioning
Defend your premium positioning with real insight about ad performance and create strong case studies
Build Relationships & Revenues
AdX acts as a relationship tool for sales teams, enabling new client acquisition & upselling for existing clients
Measuring ad impact for the world's biggest music service
271 million active users across 79 markets
Challenge
With 271m active users across 79 markets, Spotify is the largest driver of revenue to the music industry. Currently, the amount of Spotify Free tier users is growing faster than their subscriber base, thus monetizing the Spotify Free tier through advertising is increasingly important for the company. To increase its share of global advertising spending, Spotify continuously needs to quantify the true impact of advertisers’ messaging on Spotify Free and prove that advertising on its platform drives brand lift across devices, ad formats, and markets.
Offer Spotify tangible insights into advertisers’ campaign performance
Solution
To meet the growing need to monetize the Free tier, we set up custom ad tracking inside the Spotify Free app across all versions and devices in 29 countries across the globe. Through this, we execute Advertising Experience studies using our technology. With our brand lift studies and creative performance analysis, we help Spotify verify campaign performance for their advertising customers.
Our comprehensive study reports provide Spotify with a wide range of insight, from brand image impact to the campaign creative evaluation, ad recall, and call to action. We also help Spotify to interpret the results of the advertising experience studies and support them in presenting results to their clients. These advertising experience studies offer Spotify tangible insights into advertisers’ campaign performance on the platform, which help them build and strengthen client relationships and grow ad sales.
Helping cinemas to prove their media value and advertising effectiveness
17 movie theatres in 12 cities throughout Finland
Challenge
Finnkino is the largest cinema company in Finland. It is a part of ODEON Cinemas Group owned by AMC, the world’s leading movie theatre chain. Finnkino has 17 movie theatres in 12 cities throughout Finland. To demonstrate its unique value in the media landscape, Finnkino needs high-quality data on advertisers’ campaigns to prove that cinema is a highly captive and memorable media environment for advertisers. Finnkino needs to continuously measure the real impact of advertisers' communications, especially in Big Screen advertising and Cinemagame.
Comprehensive analyses with a broad insight into movie-goers' ad recall, brand image, and more
Solution
We have customized an easy, flexible, and clear operating model for Finnkino’s needs. We invite cinema-goers to participate in research straight from the online store (ticket buying platform). Our AdX research model is suitable for studying various forms of advertising, e.g. video advertising, sponsored content, and Cinemagames.
We offer Finnkino and their advertiser customers comprehensive analyses which offer a broad insight into movie-goers' ad recall, brand images, evaluation of campaign creative, and calls-to-action. This helps Finnkino prove the media value of cinema advertising to boost their ad sales and build and strengthen Finnkino's customer relationships
Digital news and lifestyle media - selling ad space with actionable results
Reaching almost every Finn weekly
Challenge
Sanoma Media Finland is the leading Finnish cross-media company and a forerunner in the digital transformation of media. Its brands deliver relevant, inspiring, and captivating content across media channels and reach almost every Finn every week. Operations are focused on newspapers and magazines, television and radio, and online and mobile content. For advertisers, Sanoma is a trusted partner with insight, impact, and reach. Sanoma wants to offer advertisers real and reliable data about their ad campaign effectiveness in the actual media environment at the time of consumption.
Helping Sanoma provide advertisers with concrete tools to optimize their ad creatives
Solution
We have created an efficient and flexible research model for Sanoma’s needs to measure online campaigns. With our customized research tool, we are able to find media users who have been exposed to the advertising campaign. In addition, we collect a control sample of non-exposed respondents. By comparing the two collected samples, we can demonstrate the brand lift generated by the advertising campaign. We use a pop-up invitation that bypasses ad blockers, and we are able to measure standard and rich media creatives as well as native advertising.
Our Ad Impact and Brand Lift studies offer not only performance metrics but also insights about ad recall, creative evaluation, brand image, and brand appeal. This helps Sanoma to build and strengthen customer relationships by providing advertisers with concrete tools to optimize their ad creatives and develop their KPI metrics.